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2019-11-09 · Integrated marketing blends various strategies and tools to create an active marketing effort.

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2 Simon Kingsnorth, Digital marketing strategy: an integrated approach to online marketing, Kogan Page, London, 2016. 3 Svenskhandel

A historv of digital marketing 7. The 4 Ps of marketing 8. Porters five forces 13. Brand or perceptual positioning map 18. The integrated approach to digital marketing: Seven things to consider the days when SEO tactics single-handedly defined a successful digital marketing strategy. to bring a business, charity or commercial brand to life in the onli ISBN-13: 9780749474706, 978-0749474706.